QS EduData Summit
This QS Summit required an update and a stronger visual identity. The branding needed to appear more prestigious and better reflect data. I kept similar shapes to the previous branding and one key colour to ensure a smooth transition for the update. I decided to include our QS black to give the gradient more depth and sophistication.
3 years after the rebrand of the QS Summits, an update was due in their identities. The branding was found to be too restrictive in places, with overuse of a logo lock up with surrounding graphic shapes. I proposed that shapes should be used away from the logo to have more creative freedom with scale and position, thus making a more diverse creative suite and more inspiring for the audience.
QS India Summit
QS Reimagine Education
I rebranded of one of our QS conferences, Reimagine Education, the previous identity was outdated and needed to visually link to our other QS summits (shown above), which use geometric shapes and gradients in their identity. The key theme behind this conference is to ‘Never stop innovating’, I used a collection of hexagon shapes, to represent community and collaboration which is at the heart of innovation.
The colour scheme portrays prestige and imagination. A key part of the awards and conference, is the creativity behind the applications. I represent this through experimental compositions, where we have the flexibility to create different scenarios for a campaign suite.